White Cube, the British art gallery best known for championing the work of Damien Hirst, will open its first overseas branch in Hong Kong.
The gallery will open early next year, said Tim Marlow, White Cube's director of exhibitions.
Mr Marlow said that the gallery chose Hong Kong due to its role as a hub for the region and its proximity to China.
In 2010, China became the second largest art market in the world, after overtaking the UK.
For China's freshly minted millionaires and billionaires looking to spend their wealth, art is a natural choice.
But they have tended to favour the art and antiques of their own country.
Mr Marlow doesn't think the confrontational nature of much Western contemporary art will make it a hard sell in Asia.
He says White Cube has already made a significant number of sales to collectors from the region, including pieces by Damien Hirst and brothers Jake and Dinos Chapman.
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